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Loewe is reinterpreting summer with its Paula’s Ibiza collection, an ode to freedom, nature and joie de vivre. Photographed on the wild beaches of Comporta, this campaign — starring faces such as Giselle, Sophie Wilde and Jamie Dornan — conveys the playful essence of island days.

The collection fuses textures, drapes and an explosion of botanical prints and handcrafted details. From raffia bags like the iconic Ola to flower-shaped sunglasses or rainbow suede sandals, everything speaks of a fashion that doesn’t impose, but accompanies instead. A proposal that embodies Ibiza’s playful energy and celebrates its roots with authenticity and sophistication.

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