This summer, Gucci has landed in Marina Ibiza with Gucci Lido, a collection that captures the essence of Italian beaches: lazy days, sea breezes and lifelong memories. With a cinematic aesthetic signed by Jim Goldberg and starring Daisy Edgar-Jones, the campaign portrays spontaneous encounters and Mediterranean landscapes bathed in light.

The fashion house’s iconic pieces — such as the GG Marmont or the 1947 Bamboo — are reinvented in natural materials such as raffia or crochet. Gigi moccasins, monogrammed denim and the Flora motif complete a proposal that effortlessly oozes sophistication. Gucci Lido is summer, memory and style in its purest form.